logistinweb.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| Dzen | No | 9 | 60% |
| RUTUBE | Yes | 9 | 60% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 1 | 7% |
| AppGallery | No | 3 | 20% |
Common gaps: Odnoklassniki , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 73 | 1 232 | cargo.rzd.ru · 521 593 | 14/14 |
| Publication rate | 0.39 posts/day | 0.43 / day | trans.ru · 3.61 / day | 8/14 |
| IR (by views) | 2.88% | 1.22% | rusbolt.ru · 7.84% | 4/14 |
| LR (by views) | 2.52% | 1.04% | rusbolt.ru · 7.57% | 5/14 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 179 | 963 | cargo.rzd.ru · 70 200 | 13/15 |
| Publication rate | 0.51 posts/day | 0.86 / day | severdv.pro · 12.00 / day | 10/12 |
| TG VR (median) | 53.07% | 23.56% | monopoly.ru · 59.33% | 2/12 |
| IR (by views) | 5.53% | 1.75% | rusbolt.ru · 9.19% | 3/12 |
| TG median views | 95 | 380 | cargo.rzd.ru · 6 250 | 9/12 |
| Telegram positive reactions share | 98.85% | 93.84% | rusbolt.ru · 100.00% | 5/12 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 15 | 82 | severdv.pro · 943 | 8/10 |
| Rutube videos | 62 | 68 | delta-market.ru · 459 | 6/10 |
| Total views | 9 | 10 | severdv.pro · 995 | 5/7 |
| Publication rate | 1 video/day | 1.00 / day | provent.ru · 1.84 / day | 5/8 |
| VR (median) | 60.00% | 39.51% | hl-group.ru · 700.00% | 3/8 |