lorena-kuhni.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 58 | 24% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 14 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 24 857 | 1 097 | polaris.ru · 223 923 | 8/119 |
| Publication rate | 0.32 posts/day | 0.29 / day | higasi.ru · 2.71 / day | 34/75 |
| IR (by views) | 1.08% | 1.81% | kuhnipark.ru · 33.91% | 49/66 |
| LR (by views) | 0.82% | 1.70% | kuhnipark.ru · 17.53% | 50/66 |
| Total VK video views | 1 793 | 824 | polaris.ru · 412 841 | 23/54 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 480 | 299 | polaris.ru · 19 700 | 13/57 |
| Publication rate | 0.49 posts/day | 0.50 / day | orientalbar.ru · 2.00 / day | 25/46 |
| TG VR (median) | 30.20% | 36.72% | avnvent.ru · 300.00% | 30/44 |
| TG median views | 447 | 188 | fkm-anons.ru · 2 085 | 12/44 |
| Telegram positive reactions share | 95.65% | 100.00% | bbulvar.ru · 100.00% | 32/42 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 618 | 618 | polaris.ru · 6 913 | 8/15 |