lovisnami.ru — comparison by category

Brand Overview
Benchmark scope: Одежда и обувь Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 15
Platforms with data 3
Rank by platform count 16/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 14 93%
Telegram Yes 14 93%
Odnoklassniki Yes 4 27%
YouTube No 2 13%
Dzen No 8 53%
RUTUBE No 9 60%
Google Play No 11 73%
App Store No 9 60%
RuStore No 3 20%
AppGallery No 5 33%

Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

3 of 6 above median Platform page

vk.com/lovisnami

Metric Current Median Leader Rank
VK subscribers 28 988 28 988 bellavka.ru · 1 008 394 8/15
Publication rate 3.39 posts/day 1.00 / day hawk.ru · 14.32 / day 3/15
IR (by views) 0.90% 1.70% ak-furs.com · 4.41% 10/14
LR (by views) 0.82% 1.54% ak-furs.com · 4.26% 10/13
Total VK video views 10 305 12 267 hawk.ru · 2 462 476 7/11
Total VK video comments 32 8 hawk.ru · 1 752 2/9

Telegram

3 of 6 above median Platform page

t.me/lovisnami

Metric Current Median Leader Rank
TG subs 902 5 570 hawk.ru · 282 000 14/15
Publication rate 3.12 posts/day 1.97 / day mazur-hall.ru · 208.79 / day 5/15
TG VR (median) 18.51% 10.64% darrasport.ru · 89.80% 4/15
IR (by views) 0.08% 2.19% darrasport.ru · 18.18% 14/15
TG median views 167 661 hawk.ru · 43 100 13/15
Telegram positive reactions share 100.00% 92.87% beletag.com · 100.00% 5/14

Odnoklassniki

1 metrics are leading Platform page

ok.ru/group/54379450204284

Metric Current Median Leader Rank
OK posts (period) 43 36 lovisnami.ru · 43 1/5
OK likes (period) 44 48 hawk.ru · 1 736 3/4
OK comments (period) 1 1 hawk.ru · 226 3/3