lpro-spec.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 746 | 1 518 | cenalom.ru · 200 628 | 56/93 |
| Publication rate | 0.29 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 27/49 |
| IR (by views) | 1.78% | 1.54% | lex1.ru · 15.12% | 19/43 |
| LR (by views) | 1.53% | 1.29% | lex1.ru · 13.33% | 19/42 |
| Total VK video views | 87 | 1 266 | ixbt.com · 387 863 | 21/28 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 75 | 403 | istudio-shop.ru · 248 526 | 38/48 |
| Publication rate | 1 post/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 15/33 |
| TG VR (median) | 109.33% | 25.33% | prompylesos.ru · 193.90% | 3/31 |
| TG median views | 82 | 374 | 5element.by · 27 100 | 25/31 |
| Telegram positive reactions share | 100.00% | 94.24% | elementleasing.ru · 100.00% | 4/28 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 17 | 11 | ixbt.com · 12 203 | 8/21 |
| Rutube videos | 17 | 69 | ixbt.com · 1 459 | 17/21 |