m.citystarwear.com — comparison by category

Brand Overview
Benchmark scope: Косметика и бьюти-ритейл Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 12
Platforms with data 2
Rank by platform count 16/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 15 100%
Telegram Yes 14 93%
Odnoklassniki No 4 27%
YouTube No 4 27%
Dzen No 11 73%
RUTUBE No 8 53%
Max No 1 7%
Google Play No 7 47%
App Store No 7 47%
RuStore No 4 27%
AppGallery No 1 7%

Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Max , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

1 metrics are leading Platform page

vk.com/citystarwear

Metric Current Median Leader Rank
VK subscribers 151 704 24 854 wildberries.ru · 1 103 194 4/16
Publication rate 6 posts/day 0.95 / day m.citystarwear.com · 6.00 / day 1/16
IR (by views) 1.22% 1.62% ledtehnology.ru · 59.71% 11/16
LR (by views) 1.16% 1.28% ledtehnology.ru · 49.60% 10/16
Total VK video views 31 097 20 773 monro24.ru · 3 136 781 4/11
Total VK video comments 2 5 siberina.ru · 29 286 11/11

Telegram

4 of 6 above median Platform page

t.me/citystarwear

Metric Current Median Leader Rank
TG subs 17 700 3 418 wildberries.ru · 528 733 3/15
Publication rate 6.09 posts/day 1.24 / day wildberries.ru · 11.72 / day 2/15
TG VR (median) 5.93% 17.12% malt.ru · 76.51% 14/15
IR (by views) 1.18% 1.67% siberina.ru · 13.78% 10/14
TG median views 1 050 554 wildberries.ru · 34 228 6/15
Telegram positive reactions share 93.59% 93.59% inlavka.ru · 100.00% 7/13