madelson.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 117 | 1 464 | ormatek.com · 117 937 | 30/64 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 13 | 524 | verinson.ru · 11 300 | 40/41 |
Dzen
0 of 1 above median
Platform page
dzen.ru/id/5f8e77fda802d70c03aa12e4
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 4 | 214 | ormatek.com · 2 019 | 14/14 |