makmart.ru — comparison by category

Brand Overview

Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 579

Metrics ready for comparison 16

Platforms with data 3

Rank by platform count 38/580

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	239	41%
VK Video	No	2	0%
Telegram	Yes	105	18%
Odnoklassniki	No	18	3%
YouTube	No	13	2%
Dzen	No	37	6%
RUTUBE	Yes	33	6%
Google Play	No	2	0%
App Store	No	2	0%

Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store

3 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	3 520	1 115	mnogomebeli.com · 362 425	75/231
Publication rate	0.82 posts/day	0.29 / day	vrn.mebel-ekonom31.ru · 6.82 / day	16/115
IR (by views)	1.56%	2.03%	svoe-mesto.com · 28.57%	66/103
LR (by views)	1.31%	1.83%	svoe-mesto.com · 28.57%	66/102
Total VK video views	1 610	814	z51.ru · 1 317 343	35/76
Total VK video comments	1	2	z51.ru · 428	23/26

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 880	311	z51.ru · 64 800	16/104
Publication rate	1.66 posts/day	0.55 / day	hbada.ru · 4.00 / day	10/78
TG VR (median)	24.63%	36.12%	hbada.ru · 433.33%	54/78
TG median views	463	154	mrdoors.ru · 3 390	18/78
Telegram positive reactions share	98.41%	100.00%	21vekst.ru · 100.00%	44/70

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	42	10	cmt-shop.ru · 1 621	7/29
Rutube videos	171	146	ligamac.ru · 2 349	17/34
Total views	137	137	ligamac.ru · 567	6/11
Publication rate	0.28 videos/day	1.00 / day	stavros.ru · 53.00 / day	9/11
VR (median)	163.10%	135.96%	mebeli-salon.ru · 1000.00%	5/10