man-rus.ru — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | No | 13 | 18% |
| Odnoklassniki | Yes | 2 | 3% |
| YouTube | No | 1 | 1% |
| Dzen | No | 4 | 5% |
| RUTUBE | No | 6 | 8% |
| Google Play | No | 2 | 3% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , YouTube , Dzen , RUTUBE , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 302 | 5 006 | rzd-museum.ru · 41 185 | 9/23 |
| Publication rate | 0.46 posts/day | 0.25 / day | rzd-museum.ru · 1.29 / day | 6/17 |
| IR (by views) | 1.80% | 1.80% | neotruck.ru · 9.59% | 8/15 |
| LR (by views) | 1.64% | 1.10% | neotruck.ru · 9.59% | 6/15 |
| Total VK video views | 38 435 | 942 | rzd-museum.ru · 232 281 | 4/11 |
| Total VK video comments | 1 | 12 | business.yandex.ru · 422 | 6/6 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 12 | 12 | rzd-museum.ru · 23 | 2/3 |
| OK likes (period) | 40 | 42 | rzd-museum.ru · 45 | 2/2 |