marussia-dom.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 2 | 13% |
| Dzen | No | 5 | 33% |
| RUTUBE | No | 1 | 7% |
| Google Play | No | 9 | 60% |
| App Store | No | 5 | 33% |
| RuStore | No | 12 | 80% |
| AppGallery | No | 10 | 67% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 357 | 26 642 | tbank.ru · 1 362 274 | 13/15 |
| Publication rate | 0.29 posts/day | 0.62 / day | tbank.ru · 1.39 / day | 11/12 |
| IR (by views) | 3.35% | 0.24% | marussia-dom.ru · 3.35% | 1/12 |
| LR (by views) | 2.56% | 0.12% | marussia-dom.ru · 2.56% | 1/12 |
| Total VK video views | 606 | 8 076 | pizzasushiwok.ru · 1 083 477 | 7/7 |
| Total VK video comments | 1 | 10 | banki.ru · 18 | 4/4 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 262 | 35 800 | vtb.ru · 458 000 | 15/15 |