masterbutik.ru — comparison by category
Benchmark scope: Торговые центры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 4 | 80% |
| Telegram | Yes | 2 | 40% |
| YouTube | No | 1 | 20% |
| Dzen | No | 1 | 20% |
| App Store | No | 1 | 20% |
Common gaps: VK , YouTube , Dzen , App Store
Metric comparison by platform
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 78 | 7 710 | tsum.ru · 18 722 | 3/3 |
| Publication rate | 0.43 posts/day | 2.08 / day | tsum.ru · 24.46 / day | 3/3 |
| TG VR (median) | 62.82% | 14.03% | masterbutik.ru · 62.82% | 1/3 |
| TG median views | 49 | 436 | tsum.ru · 2 627 | 3/3 |
| Telegram positive reactions share | 100.00% | 87.99% | masterbutik.ru · 100.00% | 1/3 |