matras-strong.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | Yes | 17 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | Yes | 33 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , YouTube , Dzen , Google Play , App Store
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 6 434 | 1 115 | mnogomebeli.com · 362 425 | 47/231 |
| Publication rate | 0.57 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 31/115 |
| IR (by views) | 2.03% | 2.03% | svoe-mesto.com · 28.57% | 52/103 |
| LR (by views) | 1.82% | 1.83% | svoe-mesto.com · 28.57% | 52/102 |
| Total VK video views | 4 689 | 814 | z51.ru · 1 317 343 | 18/76 |
| Total VK video comments | 2 | 2 | z51.ru · 428 | 14/26 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 211 | 311 | z51.ru · 64 800 | 67/104 |
| Publication rate | 0.73 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 34/78 |
| TG VR (median) | 46.45% | 36.12% | hbada.ru · 433.33% | 26/78 |
| TG median views | 98 | 154 | mrdoors.ru · 3 390 | 53/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 24/70 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 5 | 7 | vrn.mebel-ekonom31.ru · 44 | 13/17 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 14 | 10 | cmt-shop.ru · 1 621 | 13/29 |
| Rutube videos | 269 | 146 | ligamac.ru · 2 349 | 12/34 |