mebel.com — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | Yes | 17 | 4% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 453 | 1 300 | chery.ru · 362 777 | 60/147 |
| Publication rate | 0.61 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 34/93 |
| IR (by views) | 1.79% | 1.57% | autoprestus.ru · 52.95% | 38/82 |
| LR (by views) | 1.22% | 1.26% | autoprestus.ru · 52.87% | 44/81 |
| Total VK video views | 8 804 | 2 817 | lada.ru · 1 891 814 | 24/69 |
| Total VK video comments | 2 | 9 | minako.ru · 1 242 | 30/37 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 390 | 502 | ma-electro.ru · 147 000 | 46/83 |
| Publication rate | 0.63 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 31/58 |
| TG VR (median) | 67.44% | 33.33% | packo.ru · 275.54% | 8/57 |
| IR (by views) | 0.08% | 3.25% | lada.ru · 20.95% | 12/12 |
| TG median views | 263 | 371 | chery.ru · 22 562 | 33/57 |
| Telegram positive reactions share | 100.00% | 95.45% | alavann-shop.ru · 100.00% | 13/53 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UC0SbbyXmypztxDawulCWnAQ
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VR (median) | 37.07% | 10.28% | mebel.com · 37.07% | 1/8 |
| Like rate (median) | 2.33% | 1.72% | invalidnye-kolyaski.ru · 3.30% | 2/7 |
Dzen
2 of 5 above median
Platform page
dzen.ru/id/62222e6dcff736707b7af89b
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 540 | 1 114 | lada.ru · 11 527 | 27/38 |
| Publication rate | 0.14 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 23/27 |
| Dzen VR (median) | 0.65% | 8.98% | luidor-cheb.ru · 48.11% | 24/27 |
| IR (by views) | 14.29% | 2.43% | unicum-chery.ru · 200.00% | 5/25 |
| LR (by views) | 14.29% | 2.21% | unicum-chery.ru · 200.00% | 5/25 |
RUTUBE
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 116 | 112 | stelsmoto.ru · 5 095 | 19/38 |
| Rutube videos | 130 | 110 | minako.ru · 845 | 17/38 |
| Total views | 43 | 81 | omoda-agat-stavropol.ru · 4 262 | 13/17 |
| Publication rate | 1 video/day | 1.00 / day | rdm.ru · 3.00 / day | 8/17 |
| VR (median) | 37.07% | 37.07% | inaka-fasad.ru · 262.50% | 10/19 |
| Like rate (median) | 2.33% | 5.44% | omvlgbo.ru · 11.66% | 12/14 |