media-sfera.com — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 119 | 32% |
| VK Video | No | 2 | 1% |
| Telegram | No | 78 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | No | 11 | 3% |
| Dzen | No | 37 | 10% |
| RUTUBE | No | 15 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 809 | 1 780 | re-store.ru · 381 940 | 73/111 |
| Publication rate | 0.5 posts/day | 0.50 / day | svoefermerstvo.ru · 7.36 / day | 38/73 |
| IR (by views) | 4.12% | 1.50% | unibeauty.ru · 18.79% | 13/68 |
| LR (by views) | 3.92% | 1.30% | unibeauty.ru · 18.79% | 12/68 |
| Total VK video views | 11 119 | 3 581 | spb.istudio-shop.ru · 87 689 | 12/44 |