medin.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 119 | 32% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 77 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | No | 13 | 4% |
| Dzen | No | 37 | 10% |
| RUTUBE | No | 15 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 175 | 1 780 | re-store.ru · 381 940 | 96/111 |
| Publication rate | 0.18 posts/day | 0.50 / day | svoefermerstvo.ru · 7.36 / day | 62/73 |
| IR (by views) | 4.71% | 1.50% | unibeauty.ru · 18.79% | 9/68 |
| LR (by views) | 4.35% | 1.30% | unibeauty.ru · 18.79% | 8/68 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 251 | 1 140 | spb.istudio-shop.ru · 249 000 | 52/75 |
| Publication rate | 0.57 posts/day | 0.85 / day | europegym.ru · 8.05 / day | 35/61 |
| TG VR (median) | 66.14% | 28.62% | wit.ru · 385.71% | 10/61 |
| TG median views | 166 | 420 | 1galaxy.ru · 18 725 | 42/61 |
| Telegram positive reactions share | 89.80% | 95.83% | 1kitenok.ru · 100.00% | 43/59 |