mertech.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | Yes | 1 | 0% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 242 | 1 300 | chery.ru · 362 777 | 76/147 |
| Publication rate | 0.79 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 18/93 |
| IR (by views) | 2.22% | 1.57% | autoprestus.ru · 52.95% | 36/82 |
| LR (by views) | 2.12% | 1.26% | autoprestus.ru · 52.87% | 31/81 |
| Total VK video views | 2 156 | 2 817 | lada.ru · 1 891 814 | 39/69 |
VK Video
2 metrics are leading
Platform page
vkvideo.ru/video-57395039_456239325
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 242 | 2 716 | luidor-cheb.ru · 4 189 | 2/2 |
| VK videos | 12 | 12 | mertech.ru · 12 | 1/2 |
| Total VK video views | 2 156 | 13 659 | luidor-cheb.ru · 25 162 | 2/2 |
| VK video post frequency | 0.55 videos/day | 0.52 / day | mertech.ru · 0.55 / day | 1/2 |
| VK video VR (median) | 7.33% | 14.70% | luidor-cheb.ru · 22.08% | 2/2 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 755 | 502 | ma-electro.ru · 147 000 | 31/83 |
| Publication rate | 0.84 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 24/58 |
| TG VR (median) | 56.16% | 33.33% | packo.ru · 275.54% | 18/57 |
| TG median views | 424 | 371 | chery.ru · 22 562 | 26/57 |
| Telegram positive reactions share | 55.68% | 95.45% | alavann-shop.ru · 100.00% | 49/53 |
Dzen
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 747 | 1 114 | lada.ru · 11 527 | 25/38 |
| Publication rate | 0.29 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 8/27 |
| Dzen VR (median) | 0.74% | 8.98% | luidor-cheb.ru · 48.11% | 23/27 |
| IR (by views) | 0.56% | 2.43% | unicum-chery.ru · 200.00% | 24/25 |
| LR (by views) | 0.19% | 2.21% | unicum-chery.ru · 200.00% | 25/25 |