metamodern.ru — comparison by category

Brand Overview

Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 229

Metrics ready for comparison 20

Platforms with data 7

Rank by platform count 2/230

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	115	50%
VK Video	No	1	0%
Telegram	Yes	85	37%
Odnoklassniki	No	15	7%
YouTube	No	4	2%
Dzen	Yes	23	10%
RUTUBE	Yes	20	9%
Google Play	No	4	2%
App Store	Yes	5	2%
RuStore	Yes	1	0%
AppGallery	Yes	2	1%

Common gaps: VK Video , Odnoklassniki , YouTube , Google Play

6 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	67 190	3 231	ska.ru · 417 404	4/105
Publication rate	2.75 posts/day	0.50 / day	ska.ru · 9.68 / day	3/79
IR (by views)	2.33%	1.67%	danceology.ru · 42.14%	27/75
LR (by views)	2.08%	1.57%	danceology.ru · 30.75%	27/72
Total VK video views	23 566	1 536	dveri-academy.ru · 664 379	9/50
Total VK video comments	848	10	ska.ru · 1 221	2/24

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	44 100	1 454	ska.ru · 53 300	2/82
Publication rate	8.01 posts/day	1.05 / day	ska.ru · 20.00 / day	3/72
TG VR (median)	3.65%	25.97%	kcid.ru · 145.17%	70/71
TG median views	1 610	399	mi.university · 5 406	8/71
Telegram positive reactions share	97.42%	95.65%	akademiyaotkritiy.ru · 100.00%	28/71