metronews.ru — comparison by category
Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 64 | 35% |
| Telegram | Yes | 33 | 18% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 6 | 3% |
| RUTUBE | No | 7 | 4% |
| Google Play | No | 8 | 4% |
| App Store | No | 6 | 3% |
| RuStore | No | 3 | 2% |
| AppGallery | No | 3 | 2% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 60 862 | 963 | m.aliexpress.ru · 3 310 238 | 5/59 |
| Publication rate | 23.32 posts/day | 0.34 / day | metronews.ru · 23.32 / day | 1/28 |
| IR (by views) | 1.01% | 1.71% | ahonline.ru · 36.90% | 15/24 |
| LR (by views) | 0.82% | 0.92% | ahonline.ru · 31.99% | 13/24 |
| Total VK video views | 115 897 | 7 710 | ahonline.ru · 621 303 | 4/13 |
| Total VK video comments | 4 | 20 | v1.ru · 234 | 6/7 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 6 040 | 517 | v1.ru · 138 000 | 6/32 |
| Publication rate | 8 posts/day | 0.58 / day | v1.ru · 15.00 / day | 3/27 |
| TG VR (median) | 1.85% | 34.58% | dev.2gis.ru · 122.45% | 27/27 |
| TG median views | 112 | 197 | m.aliexpress.ru · 13 969 | 18/27 |
| Telegram positive reactions share | 84.85% | 94.87% | airmir.ru · 100.00% | 17/23 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 189 | 273 | metronews.ru · 16 189 | 1/7 |
| Publication rate | 0.71 posts/day | 0.25 / day | airmir.ru · 0.93 / day | 2/5 |
| Dzen VR (median) | 0.02% | 1.47% | onlineecology.com · 17.31% | 5/5 |
| IR (by views) | 4.19% | 4.19% | wedding.moscow · 36.84% | 2/3 |
| LR (by views) | 1.86% | 1.86% | wedding.moscow · 36.84% | 2/3 |