migplus.ru — comparison by category

Brand Overview

Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 362

Metrics ready for comparison 17

Platforms with data 4

Rank by platform count 12/363

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	179	49%
VK Video	No	4	1%
Telegram	Yes	108	30%
Odnoklassniki	No	10	3%
YouTube	No	6	2%
Dzen	Yes	42	12%
RUTUBE	Yes	35	10%
Google Play	No	3	1%
App Store	No	1	0%

Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store

3 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	52	683	dp-m.ru · 106 270	149/177
Publication rate	0.36 posts/day	0.21 / day	pgsale.ru · 3.96 / day	34/103
IR (by views)	5.08%	2.17%	listivetka.ru · 16.67%	17/99
LR (by views)	4.44%	2.06%	listivetka.ru · 16.67%	19/98

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 010	252	weddingpost.ru · 375 000	30/107
Publication rate	0.42 posts/day	0.61 / day	weddingpost.ru · 6.00 / day	56/81
TG VR (median)	10.20%	40.25%	meko21.ru · 169.49%	75/81
TG median views	103	147	weddingpost.ru · 18 350	58/81
Telegram positive reactions share	100.00%	97.74%	77.steinrus.ru · 100.00%	18/78

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	15	107	atlant93.ru · 5 562	35/43
Publication rate	0.29 posts/day	0.39 / day	dp-m.ru · 5.50 / day	12/21
Dzen VR (median)	20.00%	5.63%	b-h-c.ru · 638.64%	6/18
Dzen ER (median)	6.67%	1.47%	dekorativnayashtukaturka.ru · 20.00%	3/7
IR (by views)	20.83%	2.29%	dekorativnayashtukaturka.ru · 77.78%	5/15
LR (by views)	20.83%	2.22%	dekorativnayashtukaturka.ru · 77.78%	5/15

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	2	8	fl-haus.ru · 4 039	26/31
Rutube videos	4	47	mscad.ru · 474	34/36