minako.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | No | 38 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 972 | 1 300 | chery.ru · 362 777 | 42/147 |
| Publication rate | 1.46 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 6/93 |
| IR (by views) | 3.92% | 1.57% | autoprestus.ru · 52.95% | 19/82 |
| LR (by views) | 2.18% | 1.26% | autoprestus.ru · 52.87% | 29/81 |
| Total VK video views | 43 503 | 2 817 | lada.ru · 1 891 814 | 11/69 |
| Total VK video comments | 1 242 | 9 | minako.ru · 1 242 | 1/37 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 859 | 112 | stelsmoto.ru · 5 095 | 6/38 |
| Rutube videos | 845 | 110 | minako.ru · 845 | 1/38 |
| Total views | 1 067 | 81 | omoda-agat-stavropol.ru · 4 262 | 2/17 |
| Publication rate | 0.2 videos/day | 1.00 / day | rdm.ru · 3.00 / day | 14/17 |
| VR (median) | 49.24% | 37.07% | inaka-fasad.ru · 262.50% | 7/19 |
| Like rate (median) | 3.78% | 5.44% | omvlgbo.ru · 11.66% | 10/14 |