mizantin.com — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 419 | 547 | grace-california.ru · 28 461 | 50/94 |
| Publication rate | 0.25 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 22/39 |
| IR (by views) | 15.06% | 1.77% | stroygarant2.ru · 21.02% | 2/30 |
| LR (by views) | 11.20% | 1.56% | stroygarant2.ru · 19.00% | 2/29 |
| Total VK video views | 627 | 627 | oknakg.ru · 19 240 | 11/21 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 67 | 108 | plastika-okon.ru · 10 745 | 23/35 |
| Publication rate | 0.4 posts/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 15/18 |
| TG VR (median) | 76.12% | 40.88% | rosstroy76.ru · 275.00% | 5/18 |
| TG median views | 51 | 162 | plastika-okon.ru · 1 883 | 13/18 |
| Telegram positive reactions share | 100.00% | 100.00% | europlast-ltd.ru · 100.00% | 5/15 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 11 | exprof.pro · 361 | 10/14 |
| Rutube videos | 31 | 51 | okna.mahaon124.ru · 522 | 14/19 |
| Total views | 5 | 10 | raluma.ru · 27 | 4/4 |
| Publication rate | 1 video/day | 1.00 / day | exprof.pro · 4.00 / day | 2/4 |
| VR (median) | 250.00% | 38.47% | mizantin.com · 250.00% | 1/4 |