mokryinos.ru — comparison by category
Benchmark scope: Франшизы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 40 | 37% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 23 | 21% |
| YouTube | No | 2 | 2% |
| Dzen | No | 4 | 4% |
| RUTUBE | Yes | 8 | 7% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK , VK Video , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 768 | 408 | sewera.ru · 19 000 | 11/24 |
| Publication rate | 0.78 posts/day | 0.73 / day | algipack.ru · 2.00 / day | 7/15 |
| TG VR (median) | 22.66% | 22.66% | packton.ru · 71.19% | 8/15 |
| TG median views | 174 | 381 | sewera.ru · 5 870 | 10/15 |
| Telegram positive reactions share | 100.00% | 93.94% | eco-c.ru · 100.00% | 3/14 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 31 | 22 | sewera.ru · 4 660 | 3/6 |
| Rutube videos | 149 | 16 | icl-services.com · 295 | 2/8 |
| Total views | 17 | 18 | sewera.ru · 8 450 | 3/4 |
| Publication rate | 1 video/day | 0.57 / day | mokryinos.ru · 1.00 / day | 1/4 |
| VR (median) | 54.84% | 54.84% | sewera.ru · 90.67% | 2/3 |
| Like rate (median) | 5.88% | 5.00% | mokryinos.ru · 5.88% | 1/2 |