monarchhotels.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 2 | 13% |
| Dzen | No | 10 | 67% |
| RUTUBE | No | 6 | 40% |
| App Store | No | 2 | 13% |
| RuStore | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , App Store , RuStore
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 160 | 3 380 | hvoya-park.ru · 69 182 | 15/15 |
| Publication rate | 0.11 posts/day | 0.36 / day | hvoya-park.ru · 1.00 / day | 13/15 |
| IR (by views) | 2.42% | 2.00% | kotel-na-pelletah.ru · 9.76% | 6/15 |
| LR (by views) | 1.93% | 1.93% | kotel-na-pelletah.ru · 9.76% | 8/15 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 140 | 960 | hotelhanoimoscow.ru · 7 240 | 6/14 |
| Publication rate | 0.27 posts/day | 0.59 / day | hotelhanoimoscow.ru · 4.22 / day | 13/14 |
| TG VR (median) | 53.77% | 49.39% | hvoya-park.ru · 71.54% | 6/14 |
| IR (by views) | 4.84% | 2.15% | kotel-na-pelletah.ru · 28.57% | 3/14 |
| TG median views | 613 | 358 | hvoya-park.ru · 1 810 | 4/14 |
| Telegram positive reactions share | 49.37% | 100.00% | hotelhanoimoscow.ru · 100.00% | 14/14 |