mos.ru — comparison by category
Benchmark scope: Дошкольное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 45 | 51% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 21 | 24% |
| Odnoklassniki | Yes | 0 | 0% |
| YouTube | No | 3 | 3% |
| Dzen | No | 5 | 6% |
| RUTUBE | No | 7 | 8% |
| App Store | Yes | 0 | 0% |
| RuStore | Yes | 0 | 0% |
| AppGallery | Yes | 0 | 0% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE
Metric comparison by platform
Telegram
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 17 000 | 412 | mos.ru · 17 000 | 1/22 |
| Publication rate | 2.48 posts/day | 0.64 / day | mos.ru · 2.48 / day | 1/21 |
| TG VR (median) | 8.18% | 38.99% | bebi-klub-ulitsa-pudovkina.clients.site · 91.67% | 21/21 |
| TG median views | 1 390 | 245 | mos.ru · 1 390 | 1/21 |
| Telegram positive reactions share | 100.00% | 97.22% | 61-kvartal.ru · 100.00% | 6/20 |