mosnaim.ru — comparison by category
Benchmark scope: Дошкольное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 45 | 51% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 21 | 24% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 3 | 3% |
| Dzen | No | 5 | 6% |
| RUTUBE | No | 7 | 8% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 21 686 | 514 | mosnaim.ru · 21 686 | 1/41 |
| Publication rate | 0.04 posts/day | 0.18 / day | xn--b1admabpd0l.xn--p1ai · 0.75 / day | 27/29 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 690 | 412 | mos.ru · 17 000 | 3/22 |
| Publication rate | 1.41 posts/day | 0.64 / day | mos.ru · 2.48 / day | 4/21 |
| TG VR (median) | 32.19% | 38.99% | bebi-klub-ulitsa-pudovkina.clients.site · 91.67% | 16/21 |
| TG median views | 866 | 245 | mos.ru · 1 390 | 2/21 |
| Telegram positive reactions share | 96.43% | 97.22% | 61-kvartal.ru · 100.00% | 12/20 |