mostransneft.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | Yes | 9 | 7% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 51 | 131 | kaoristore.ru · 327 227 | 36/50 |
| Publication rate | 2.64 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 1/23 |
| IR (by views) | 2.06% | 2.48% | kaoristore.ru · 26.86% | 12/19 |
| LR (by views) | 1.98% | 2.20% | kaoristore.ru · 24.03% | 11/18 |
| Total VK video views | 774 | 307 | kaoristore.ru · 3 964 864 | 6/14 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 278 | 212 | kaoristore.ru · 32 200 | 10/25 |
| Publication rate | 2 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 3/17 |
| TG VR (median) | 41.37% | 60.85% | baltapress.ru · 131.97% | 14/17 |
| TG median views | 115 | 239 | gubkin.ru · 3 304 | 14/17 |
| Telegram positive reactions share | 96.00% | 100.00% | baltapress.ru · 100.00% | 11/17 |
Dzen
1 of 2 above median
Platform page
dzen.ru/id/5ec5637bfb285241df226c8d
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 | 380 | kaoristore.ru · 43 273 | 14/14 |
| Publication rate | 0.71 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 2/10 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 14 | 9 | gubkin.ru · 2 833 | 4/9 |
| Rutube videos | 663 | 224 | gubkin.ru · 814 | 3/10 |