motivtelecom.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 75 176 | 1 853 | sberbank.ru · 3 319 526 | 13/118 |
| Publication rate | 1.29 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 8/76 |
| IR (by views) | 2.91% | 1.43% | faktoria-print.ru · 45.78% | 20/72 |
| LR (by views) | 2.20% | 1.16% | faktoria-print.ru · 45.78% | 23/70 |
| Total VK video views | 498 528 | 4 036 | sberbank.ru · 2 061 735 | 3/44 |
| Total VK video comments | 89 | 6 | partners.tinkoff.ru · 1 067 | 3/23 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 6 920 | 1 290 | vtb.ru · 458 000 | 21/81 |
| Publication rate | 1.06 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 24/64 |
| TG VR (median) | 13.58% | 27.10% | cartelye.ru · 136.97% | 52/64 |
| TG median views | 940 | 644 | vtb.ru · 163 000 | 23/64 |
| Telegram positive reactions share | 34.97% | 92.49% | beregsol.ru · 100.00% | 57/59 |
Dzen
0 of 1 above median
Platform page
zen.yandex.ru/id/60ae34e9d0e334758e1315bb
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 92 | 648 | banki.ru · 219 668 | 26/33 |