mpp-institut.com — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | No | 15 | 7% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 23 | 10% |
| RUTUBE | No | 21 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 436 | 3 231 | ska.ru · 417 404 | 56/105 |
| Publication rate | 1.07 posts/day | 0.50 / day | ska.ru · 9.68 / day | 12/79 |
| IR (by views) | 3.26% | 1.67% | danceology.ru · 42.14% | 19/75 |
| LR (by views) | 2.82% | 1.57% | danceology.ru · 30.75% | 19/72 |
| Total VK video views | 17 955 | 1 536 | dveri-academy.ru · 664 379 | 10/50 |
| Total VK video comments | 12 | 10 | ska.ru · 1 221 | 10/24 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 778 | 524 | postupi.online · 15 330 | 9/24 |
| Publication rate | 0.14 posts/day | 0.36 / day | guu.ru · 1.39 / day | 5/7 |
| Dzen VR (median) | 1.99% | 1.99% | sochiautodrom.ru · 8.54% | 4/7 |
| Dzen ER (median) | 0.19% | 1.46% | academy-eg.ru · 5.56% | 3/3 |
| IR (by views) | 10.17% | 3.03% | academy-eg.ru · 29.63% | 3/7 |
| LR (by views) | 8.47% | 3.03% | academy-eg.ru · 29.63% | 3/7 |