mrdoors.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 27 602 | 1 115 | mnogomebeli.com · 362 425 | 10/231 |
| Publication rate | 0.79 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 19/115 |
| IR (by views) | 0.62% | 2.03% | svoe-mesto.com · 28.57% | 92/103 |
| LR (by views) | 0.60% | 1.83% | svoe-mesto.com · 28.57% | 87/102 |
| Total VK video views | 475 | 814 | z51.ru · 1 317 343 | 47/76 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 26 100 | 311 | z51.ru · 64 800 | 2/104 |
| Publication rate | 0.94 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 27/78 |
| TG VR (median) | 12.99% | 36.12% | hbada.ru · 433.33% | 69/78 |
| IR (by views) | 4.45% | 2.10% | aurahotel.net · 8.19% | 3/9 |
| TG median views | 3 390 | 154 | mrdoors.ru · 3 390 | 1/78 |
| Telegram positive reactions share | 97.29% | 100.00% | 21vekst.ru · 100.00% | 48/70 |