msk.ekopromgroup.ru — comparison by category
Benchmark scope: Сантехника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 61 | 36% |
| Telegram | No | 23 | 14% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 5 | 3% |
| Dzen | Yes | 11 | 7% |
| RUTUBE | No | 8 | 5% |
| Google Play | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 456 | 424 | shop.aquaphor.ru · 30 383 | 30/62 |
| Publication rate | 0.07 posts/day | 0.21 / day | nir-vanna.ru · 0.75 / day | 21/23 |
| IR (by views) | 33.33% | 3.92% | brunnenwal.ru · 49.50% | 4/21 |
| LR (by views) | 30.95% | 4.13% | brunnenwal.ru · 45.54% | 2/20 |
| Total VK video views | 7 040 | 270 | brunnenwal.ru · 52 891 | 4/15 |
| Total VK video comments | 1 | 2 | cooga-wash.ru · 21 | 4/6 |
Dzen
1 metrics are leading
Platform page
dzen.ru/id/610a8ae0c8603152ac7d2757
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 580 | 94 | aquanet.ru · 954 | 3/12 |
| Publication rate | 0.11 posts/day | 0.09 / day | aquanet.ru · 0.29 / day | 2/4 |
| Dzen VR (median) | 7.59% | 4.63% | unitazshop.ru · 212.99% | 2/4 |
| Dzen ER (median) | 2.59% | 1.35% | msk.ekopromgroup.ru · 2.59% | 1/2 |
| IR (by views) | 19.25% | 19.25% | stadlerform.ru · 40.00% | 2/3 |
| LR (by views) | 16.74% | 16.74% | stadlerform.ru · 40.00% | 2/3 |