mtsbank.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | Yes | 18 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 50 311 | 1 290 | vtb.ru · 458 000 | 8/81 |
| Publication rate | 2.75 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 9/64 |
| TG VR (median) | 11.89% | 27.10% | cartelye.ru · 136.97% | 57/64 |
| IR (by views) | 0.75% | 1.17% | pizzasushiwok.ru · 6.95% | 12/16 |
| TG median views | 5 982 | 644 | vtb.ru · 163 000 | 13/64 |
| Telegram positive reactions share | 73.83% | 92.49% | beregsol.ru · 100.00% | 49/59 |
Odnoklassniki
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 17 | 14 | sberbank.com · 37 | 6/17 |
| Publication rate | 0.61 posts/day | 0.68 / day | vtb.ru · 1.14 / day | 3/4 |
| OK likes (period) | 88 | 44 | partners.tinkoff.ru · 4 269 | 7/15 |
| OK comments (period) | 6 | 310 | partners.tinkoff.ru · 1 375 | 7/9 |