n-con.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 434 | 657 | brafitting.ru · 13 842 | 42/70 |
| Publication rate | 0.32 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 10/31 |
| IR (by views) | 5.00% | 2.23% | de-light.ru · 28.57% | 9/28 |
| LR (by views) | 4.55% | 2.04% | de-light.ru · 28.57% | 10/28 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 747 | 266 | ciclon.ru · 2 720 | 10/31 |
| Publication rate | 1.55 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 5/23 |
| TG VR (median) | 6.83% | 35.37% | svetorezerv.ru · 200.00% | 23/23 |
| IR (by views) | 5.20% | 5.46% | sledlosya.ru · 5.97% | 3/4 |
| TG median views | 51 | 144 | artelamp.ru · 793 | 19/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 10/22 |
Dzen
1 metrics are leading
Platform page
dzen.ru/id/66cf180a0901676172ce2ad6
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 9 | 99 | hitsad.ru · 19 905 | 12/16 |
| Publication rate | 0.11 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 8/10 |
| Dzen VR (median) | 44.44% | 2.07% | n-con.ru · 44.44% | 1/7 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 4 | belysvet.ru · 262 | 12/12 |
| Rutube videos | 179 | 53 | newport-online.ru · 726 | 4/13 |