napili-li.ru — comparison by category

Brand Overview
Benchmark scope: Мебель Category compares within the industry, catalog with all brands, platform with brands on the same platform.
By category Whole catalog
Brands in category 15
Metrics ready for comparison 14
Platforms with data 3
Rank by platform count 12/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 15 100%
Telegram Yes 14 93%
Odnoklassniki No 4 27%
YouTube No 3 20%
Dzen No 14 93%
RUTUBE Yes 5 33%
Google Play No 1 7%
App Store No 1 7%

Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store

Metric comparison by platform

VK

1 metrics are leading Platform page

vk.com/napilili

Metric Current Median Leader Rank
VK subscribers 3 585 6 627 mnogomebeli.com · 362 425 12/15
Publication rate 0.21 posts/day 0.53 / day shkaffkupe.ru · 1.57 / day 12/14
IR (by views) 11.94% 2.12% cmt-shop.ru · 16.10% 2/14
LR (by views) 11.40% 1.73% napili-li.ru · 11.40% 1/14
Total VK video views 1 881 2 018 mnogomebeli.com · 52 834 8/14
Total VK video comments 2 2 elbamebel.com · 4 3/5

Telegram

5 of 6 above median Platform page

t.me/napilili_table

Metric Current Median Leader Rank
TG subs 681 681 marya.ru · 23 800 8/15
Publication rate 0.26 posts/day 0.64 / day marya.ru · 3.00 / day 13/14
TG VR (median) 40.53% 23.40% sarmamebel.ru · 107.58% 4/14
IR (by views) 2.77% 2.29% kd-kuhni.ru · 43.51% 6/13
TG median views 276 242 mnogomebeli.com · 1 361 6/14
Telegram positive reactions share 100.00% 100.00% artrusichi.ru · 100.00% 6/13

Suggested competitors

artrusichi.ru · 5 shared platforms cmt-shop.ru · 5 shared platforms stalkersafe.ru · 5 shared platforms pushe.ru · 5 shared platforms bekasovo.ru · 4 shared platforms