netology.ru — comparison by category

Brand Overview

Benchmark scope: Онлайн-образование

Brands in category 15

Metrics ready for comparison 19

Platforms with data 4

Rank by platform count 13/16

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	14	93%
VK Video	No	1	7%
Telegram	Yes	14	93%
Odnoklassniki	No	3	20%
YouTube	Yes	2	13%
Dzen	No	9	60%
RUTUBE	No	7	47%
Google Play	No	6	40%
App Store	No	7	47%
RuStore	Yes	3	20%
AppGallery	No	2	13%

Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , AppGallery

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	110 838	2 258	prosv.ru · 283 699	2/12
Publication rate	1.14 posts/day	0.64 / day	prosv.ru · 1.96 / day	2/11
IR (by views)	0.70%	2.09%	unicraft.org · 8.19%	9/11
LR (by views)	0.64%	2.01%	unicraft.org · 8.19%	9/11
Total VK video views	254 256	1 061	netology.ru · 254 256	1/10
Total VK video comments	24	23	kolomejko.ru · 105	2/4

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	22 100	6 190	casinoboomerang.ru · 54 500	4/12
Publication rate	1.6 posts/day	0.99 / day	casinoboomerang.ru · 2.07 / day	3/12
TG VR (median)	3.51%	19.70%	virtuozy-msk.ru · 53.58%	11/12
IR (by views)	2.83%	2.11%	franchise.fcdm.ru · 17.17%	3/12
TG median views	775	793	nn.top-academy.ru · 5 605	7/12
Telegram positive reactions share	98.48%	94.12%	nutrien-medical.com · 100.00%	4/12

3 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
YT subs	3 980	458	netology.ru · 3 980	1/3
Videos	83	83	xn----btbgdcd6cnmtob4a5c.xn--p1ai · 208	2/3
Total views	1 545 202	108 517	netology.ru · 1 545 202	1/3
VR (median)	32.77%	17.37%	netology.ru · 32.77%	1/2

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Installs	70 000	23 500	netology.ru · 70 000	1/4
Rating	4.09	4.42	virtuozy-msk.ru · 5	3/4
Ratings	193	114	franchise.fcdm.ru · 203	2/4