ngstroy.com — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | No | 3 | 20% |
| Dzen | No | 12 | 80% |
| RUTUBE | No | 10 | 67% |
| Google Play | No | 6 | 40% |
| App Store | No | 2 | 13% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 3 | 20% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 13 131 | 5 444 | pik.ru · 67 610 | 4/14 |
| Publication rate | 0.96 posts/day | 0.57 / day | vkbn.ru · 1.18 / day | 3/14 |
| IR (by views) | 0.70% | 1.06% | kp-whitepark.ru · 4.51% | 9/14 |
| LR (by views) | 0.54% | 0.94% | kp-whitepark.ru · 4.08% | 9/14 |
| Total VK video views | 12 225 | 2 426 | atmosfera32.ru · 15 329 | 3/10 |
| Total VK video comments | 8 | 3 | amgrad.ru · 40 | 2/6 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 810 | 3 410 | pik.ru · 373 000 | 8/16 |
| Publication rate | 0.99 posts/day | 1.13 / day | kazan.etagi.com · 3.34 / day | 12/16 |
| TG VR (median) | 15.85% | 22.05% | atmosfera32.ru · 54.70% | 12/16 |
| IR (by views) | 1.52% | 1.33% | f30.ru · 4.94% | 8/16 |
| TG median views | 604 | 604 | pik.ru · 17 650 | 9/16 |
| Telegram positive reactions share | 73.24% | 88.35% | atmosfera32.ru · 100.00% | 14/16 |