norma-pb.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | Yes | 8 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 800 | 617 | tkani-expert.ru · 106 538 | 25/110 |
| Publication rate | 0.07 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 53/62 |
| IR (by views) | 2.24% | 1.67% | tkani-expert.ru · 20.56% | 26/58 |
| LR (by views) | 1.42% | 1.51% | tkani-expert.ru · 19.01% | 31/57 |
Telegram
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 771 | 376 | tkani-expert.ru · 27 100 | 28/74 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 2 | 11 | 214.фрт.рф · 43 | 9/9 |
| OK likes (period) | 5 | 9 | 214.фрт.рф · 36 | 5/6 |
| OK comments (period) | 1 | 1 | norma-pb.ru · 1 | 1/3 |
Dzen
4 of 6 above median
Platform page
zen.yandex.ru/id/5c86022fcd893400b3e4ea8c
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 455 | 123 | tkani-expert.ru · 10 331 | 6/37 |
| Publication rate | 0.07 posts/day | 0.18 / day | investsteel.ru · 7.14 / day | 15/17 |
| Dzen VR (median) | 1.07% | 0.97% | tapeflex.ru · 847.15% | 5/11 |
| Dzen ER (median) | 0.03% | 0.05% | psk-plast.ru · 1.03% | 5/5 |
| IR (by views) | 3.23% | 3.23% | psk-plast.ru · 10.99% | 4/7 |
| LR (by views) | 3.23% | 3.23% | psk-plast.ru · 10.99% | 4/7 |