novasad.ru — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 46% |
| Telegram | Yes | 33 | 39% |
| Odnoklassniki | Yes | 16 | 19% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 23 | 27% |
| RUTUBE | No | 3 | 4% |
| Google Play | Yes | 18 | 21% |
| App Store | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: YouTube , RUTUBE , App Store , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 467 330 | 39 756 | moretex.ru · 467 371 | 2/37 |
| Publication rate | 3.64 posts/day | 3.64 / day | dr35.ru · 3.71 / day | 13/25 |
| IR (by views) | 0.44% | 0.45% | tutu.ru · 11.52% | 20/25 |
| LR (by views) | 0.30% | 0.31% | tutu.ru · 11.50% | 20/25 |
| Total VK video views | 873 337 | 834 431 | moretex.ru · 876 383 | 2/21 |
| Total VK video comments | 465 | 461 | rockwoolsnab.ru · 466 | 5/15 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 305 000 | 305 000 | tutu.ru · 510 804 | 15/34 |
| Publication rate | 2.33 posts/day | 2.29 / day | tutu.ru · 4.28 / day | 12/30 |
| TG VR (median) | 8.38% | 9.73% | we-fly.ru · 90.00% | 28/30 |
| TG median views | 25 550 | 26 600 | aviasales.ru · 44 800 | 17/30 |
| Telegram positive reactions share | 58.25% | 65.01% | aviator73.ru · 100.00% | 28/30 |
Odnoklassniki
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 25 | 30 | aviasales.ru · 32 | 13/17 |
| OK likes (period) | 466 | 520 | belwax.ru · 535 | 13/17 |
| OK comments (period) | 103 | 103 | animeone.ru · 109 | 8/16 |
| OK reposts (period) | 21 | 26 | animeone.ru · 26 | 13/17 |
Dzen
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 81 098 | 81 024 | moretex.ru · 81 102 | 2/24 |
| Publication rate | 1.32 posts/day | 1.32 / day | dr35.ru · 1.36 / day | 13/22 |
| Dzen VR (median) | 0.99% | 0.99% | hairmates.ru · 380.00% | 17/22 |
| Dzen ER (median) | 0.02% | 0.02% | anywayanyday.com · 0.78% | 14/19 |
| IR (by views) | 0.48% | 0.48% | naturalist.travel · 5.97% | 17/21 |
| LR (by views) | 0.47% | 0.47% | naturalist.travel · 5.97% | 17/21 |
Google Play
3 of 3 above median
Platform page
play.google.com/store/apps/details?id=ru.aviasales
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 000 | 10 000 000 | animeone.ru · 10 000 000 | 13/19 |
| Android rating | 4.51 | 4.51 | tutu.ru · 4.79 | 14/18 |
| Android ratings count | 284 022 | 283 998 | tutu.ru · 391 829 | 3/18 |