novotech-shop.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | No | 32 | 15% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 714 | 657 | brafitting.ru · 13 842 | 35/70 |
Dzen
0 of 1 above median
Platform page
dzen.ru/id/613089de4faa44453f492b21
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 22 | 99 | hitsad.ru · 19 905 | 11/16 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 4 | belysvet.ru · 262 | 9/12 |
| Rutube videos | 53 | 53 | newport-online.ru · 726 | 7/13 |
| Total views | 13 | 15 | hdlt.ru · 433 | 5/7 |
| Publication rate | 0.14 videos/day | 1.00 / day | art-slu.ru · 1.00 / day | 7/7 |
| VR (median) | 250.00% | 222.22% | itm-pro.ru · 4400.00% | 3/6 |