og1.ru — comparison by category
Benchmark scope: Школьное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 157 | 55% |
| VK Video | No | 5 | 2% |
| Telegram | Yes | 94 | 33% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 18 | 6% |
| Dzen | Yes | 24 | 8% |
| RUTUBE | No | 18 | 6% |
| Threads | No | 1 | 0% |
| Google Play | No | 11 | 4% |
| App Store | No | 9 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 10 915 | 2 266 | sektaschool.ru · 141 734 | 23/130 |
| Publication rate | 0.79 posts/day | 0.36 / day | yudaevschool24.space · 11.79 / day | 27/93 |
| IR (by views) | 1.04% | 2.42% | yudaevschool24.space · 91.45% | 68/86 |
| LR (by views) | 0.95% | 2.07% | drifting.su · 69.44% | 64/84 |
| Total VK video views | 1 053 | 1 271 | yudaevschool24.space · 2 753 941 | 33/59 |
| Total VK video comments | 65 | 6 | yudaevschool24.space · 491 | 3/26 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 159 | 794 | neofamily.ru · 93 100 | 72/90 |
Dzen
3 of 5 above median
Platform page
zen.yandex.ru/id/60e6e200d7f5b52ca152b4a1
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 123 | 991 | online.schoolattestation.ru · 36 250 | 9/24 |
| Publication rate | 0.57 posts/day | 0.43 / day | spbu.ru · 2.86 / day | 6/15 |
| Dzen VR (median) | 0.89% | 0.86% | twogeo.ru · 25.00% | 6/12 |
| IR (by views) | 2.39% | 3.57% | twogeo.ru · 100.00% | 7/11 |
| LR (by views) | 1.99% | 3.57% | twogeo.ru · 100.00% | 7/11 |