ombrush.ru — comparison by category
Benchmark scope: Творчество. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 87 | 27% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 46 | 14% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 10 | 3% |
| RUTUBE | No | 11 | 3% |
| Google Play | No | 5 | 2% |
| App Store | No | 3 | 1% |
| RuStore | No | 2 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 636 | 514 | nemifist.ru · 99 900 | 21/46 |
| Publication rate | 0.89 posts/day | 0.94 / day | melnikovaphoto.ru · 9.00 / day | 21/38 |
| TG VR (median) | 30.66% | 35.84% | ligabudo.ru · 116.38% | 24/38 |
| TG median views | 195 | 222 | magicsokol.ru · 6 240 | 23/38 |
| Telegram positive reactions share | 90.84% | 98.46% | airis.spb.ru · 100.00% | 24/37 |
Dzen
4 of 6 above median
Platform page
zen.yandex.ru/ohmybrush_russia
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 544 | 1 658 | odnajdy.ru · 3 999 | 2/11 |
| Publication rate | 0.14 posts/day | 0.11 / day | artmuza.spb.ru · 0.32 / day | 2/6 |
| Dzen VR (median) | 40.57% | 8.86% | artrodis.ru · 92.83% | 2/6 |
| Dzen ER (median) | 0.20% | 0.20% | artrodis.ru · 0.31% | 2/3 |
| IR (by views) | 0.62% | 0.85% | artmuza.spb.ru · 66.67% | 4/5 |
| LR (by views) | 0.61% | 0.85% | artmuza.spb.ru · 66.67% | 4/5 |