omglass.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | No | 59 | 25% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | Yes | 1 | 0% |
| Dzen | No | 15 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 61 | 1 097 | polaris.ru · 223 923 | 112/119 |
| Publication rate | 0.04 posts/day | 0.29 / day | higasi.ru · 2.71 / day | 73/75 |
| IR (by views) | 12.90% | 1.81% | kuhnipark.ru · 33.91% | 4/66 |
| LR (by views) | 12.90% | 1.70% | kuhnipark.ru · 17.53% | 3/66 |
| Total VK video views | 54 | 824 | polaris.ru · 412 841 | 46/54 |
YouTube
0 of 3 above median
Platform page
youtube.com/channel/UCibgr4dSxObsedri-lEWZRw
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 337 | 5 668 | mos-vmk.ru · 11 000 | 2/2 |
| Videos | 91 | 116 | mos-vmk.ru · 141 | 2/2 |
| Total views | 166 677 | 1 579 128 | mos-vmk.ru · 2 991 580 | 2/2 |