omoda-avilon.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | Yes | 17 | 4% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 107 | 1 300 | chery.ru · 362 777 | 82/147 |
| Publication rate | 0.5 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 41/93 |
| IR (by views) | 18.16% | 1.57% | autoprestus.ru · 52.95% | 6/82 |
| LR (by views) | 17.93% | 1.26% | autoprestus.ru · 52.87% | 5/81 |
| Total VK video views | 85 | 2 817 | lada.ru · 1 891 814 | 57/69 |
YouTube
4 of 6 above median
Platform page
youtube.com/channel/UCSNzY39iBlNh4vDxTQB19WA
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 3 570 | 1 930 | zavedi-auto.ru · 607 000 | 5/13 |
| Videos | 727 | 182 | ma-electro.ru · 1 872 | 4/13 |
| Total views | 2 526 117 | 420 012 | zavedi-auto.ru · 152 950 806 | 4/13 |
| Publication rate | 0.26 videos/day | 0.27 / day | ma-electro.ru · 4.50 / day | 8/9 |
| VR (median) | 10.28% | 10.28% | mebel.com · 37.07% | 5/8 |
| Like rate (median) | 0.31% | 1.72% | invalidnye-kolyaski.ru · 3.30% | 7/7 |
Dzen
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 114 | 1 114 | lada.ru · 11 527 | 17/38 |
| Publication rate | 0.25 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 20/27 |
| Dzen VR (median) | 8.98% | 8.98% | luidor-cheb.ru · 48.11% | 13/27 |
| Dzen ER (median) | 0.27% | 0.27% | lada.ru · 0.62% | 15/22 |
| IR (by views) | 2.44% | 2.43% | unicum-chery.ru · 200.00% | 12/25 |
| LR (by views) | 2.44% | 2.21% | unicum-chery.ru · 200.00% | 11/25 |