onclinic.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | Yes | 12 | 3% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 890 | 890 | medicinadent.ru · 131 000 | 60/117 |
| Publication rate | 0.91 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 46/105 |
| TG VR (median) | 21.69% | 28.04% | arbatclinic.ru · 242.37% | 65/104 |
| IR (by views) | 1.81% | 2.64% | mediest.ru · 11.65% | 16/23 |
| TG median views | 193 | 270 | dr-ivashkov.com · 13 350 | 64/104 |
| Telegram positive reactions share | 100.00% | 97.17% | abc-medicina.com · 100.00% | 29/101 |
YouTube
3 metrics are leading
Platform page
youtube.com/channel/UCh0c50jjP9oiElp3UyCjPXw
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 85 200 | 7 800 | onclinic.ru · 85 200 | 1/8 |
| Videos | 741 | 168 | onclinic.ru · 741 | 1/8 |
| Total views | 12 456 445 | 1 824 200 | onclinic.ru · 12 456 445 | 1/8 |
| Publication rate | 0.53 videos/day | 0.53 / day | 4clinic.ru · 1.00 / day | 3/5 |
| VR (median) | 0.02% | 5.62% | taomed.ru · 40.91% | 5/5 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/623aef8436d02f5263289f9b
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 156 | 410 | nazimova.com · 43 540 | 17/47 |
| Publication rate | 1.89 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 1/26 |
| Dzen VR (median) | 0.17% | 0.52% | g-mc.ru · 25.47% | 20/24 |
| IR (by views) | 0.42% | 1.72% | kdc.clinic · 200.00% | 13/14 |
| LR (by views) | 0.25% | 1.41% | kdc.clinic · 200.00% | 13/14 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 262 | 17 | rakhimkulova.com · 4 998 | 4/31 |
| Rutube videos | 532 | 116 | welding-zone.ru · 775 | 3/32 |
| Total views | 55 | 16 | rakhimkulova.com · 7 614 | 6/14 |
| Publication rate | 0.78 videos/day | 0.89 / day | bleskmed.ru · 7.00 / day | 8/14 |
| VR (median) | 1.15% | 20.25% | 3z.ru · 200.00% | 13/13 |