onemilliongold.ru — comparison by category
Benchmark scope: Украшения. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 60 | 39% |
| Telegram | Yes | 36 | 23% |
| Odnoklassniki | No | 8 | 5% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 8 | 5% |
| RUTUBE | No | 1 | 1% |
| Google Play | No | 7 | 5% |
| App Store | No | 4 | 3% |
| RuStore | No | 5 | 3% |
| AppGallery | No | 1 | 1% |
Common gaps: VK , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 240 | 709 | zoloto585.ru · 20 200 | 11/37 |
| Publication rate | 1.22 posts/day | 0.95 / day | lombard-exclusive.ru · 7.00 / day | 12/29 |
| TG VR (median) | 19.68% | 23.76% | delta.market · 224.44% | 20/29 |
| IR (by views) | 4.69% | 4.69% | zoloto585.ru · 8.20% | 3/5 |
| TG median views | 244 | 202 | zolotoshow.ru · 4 190 | 12/29 |
| Telegram positive reactions share | 54.29% | 95.55% | cokgold.ru · 100.00% | 24/26 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 25 | 216 | zoloto585.ru · 1 157 | 7/9 |