onlineecology.com — comparison by category

Brand Overview

Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 184

Metrics ready for comparison 15

Platforms with data 4

Rank by platform count 6/185

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	64	35%
Telegram	Yes	33	18%
Odnoklassniki	No	5	3%
YouTube	No	2	1%
Dzen	Yes	6	3%
RUTUBE	Yes	6	3%
Google Play	No	8	4%
App Store	No	6	3%
RuStore	No	3	2%
AppGallery	No	3	2%

Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	26 779	963	m.aliexpress.ru · 3 310 238	9/59
Publication rate	5.71 posts/day	0.34 / day	metronews.ru · 23.32 / day	4/28
IR (by views)	0.56%	1.71%	ahonline.ru · 36.90%	19/24
LR (by views)	0.31%	0.92%	ahonline.ru · 31.99%	18/24

2 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	433	517	v1.ru · 138 000	18/32
Publication rate	4.13 posts/day	0.58 / day	v1.ru · 15.00 / day	5/27
TG VR (median)	19.86%	34.58%	dev.2gis.ru · 122.45%	18/27
IR (by views)	0.12%	1.07%	manifestmag.ru · 4.80%	5/5
TG median views	86	197	m.aliexpress.ru · 13 969	20/27
Telegram positive reactions share	100.00%	94.87%	airmir.ru · 100.00%	6/23

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	52	273	metronews.ru · 16 189	5/7
Publication rate	0.04 posts/day	0.25 / day	airmir.ru · 0.93 / day	5/5
Dzen VR (median)	17.31%	1.47%	onlineecology.com · 17.31%	1/5

2 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	32	4	zont-online.ru · 386	2/6
Rutube videos	86	30	airmir.ru · 595	2/7