onlinetours.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | No | 14 | 93% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 1 | 7% |
| Dzen | No | 12 | 80% |
| RUTUBE | No | 5 | 33% |
| Google Play | No | 4 | 27% |
| App Store | Yes | 3 | 20% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 2 | 13% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 145 121 | 18 657 | travel.yandex.ru · 410 186 | 4/15 |
| Publication rate | 2.86 posts/day | 0.79 / day | travel.yandex.ru · 3.54 / day | 2/15 |
| IR (by views) | 0.28% | 1.28% | krugogo.ru · 9.48% | 15/15 |
| LR (by views) | 0.15% | 1.05% | krugogo.ru · 8.62% | 15/15 |
App Store
2 of 2 above median
Platform page
apps.apple.com/ru/app/id1479515459
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.9 | 4.9 | mktravelclub.ru · 5 | 2/4 |
| Ratings | 14 282 | 7 146 | travel.yandex.ru · 89 600 | 2/4 |