oops-tkani.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | Yes | 5 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | No | 14 | 8% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: YouTube , Dzen , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 20 815 | 1 464 | ormatek.com · 117 937 | 8/64 |
| Publication rate | 0.89 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 5/34 |
| IR (by views) | 1.32% | 2.19% | энвио.рф · 22.44% | 25/31 |
| LR (by views) | 0.97% | 2.06% | amelistudio.com · 17.82% | 27/31 |
| Total VK video views | 9 887 | 1 748 | doncotton26.com · 37 802 | 6/22 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 10 | 10 | perina-peroni.ru · 18 | 3/6 |
| OK likes (period) | 5 | 21 | perina-peroni.ru · 52 | 4/5 |