open-college.ru — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | No | 15 | 7% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 23 | 10% |
| RUTUBE | No | 21 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 476 | 3 231 | ska.ru · 417 404 | 31/105 |
| Publication rate | 0.79 posts/day | 0.50 / day | ska.ru · 9.68 / day | 19/79 |
| IR (by views) | 0.15% | 1.67% | danceology.ru · 42.14% | 75/75 |
| LR (by views) | 0.14% | 1.57% | danceology.ru · 30.75% | 72/72 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 150 | 1 454 | ska.ru · 53 300 | 23/82 |
| Publication rate | 1.75 posts/day | 1.05 / day | ska.ru · 20.00 / day | 20/72 |
| TG VR (median) | 21.06% | 25.97% | kcid.ru · 145.17% | 42/71 |
| IR (by views) | 2.57% | 2.21% | open-college.ru · 2.57% | 1/7 |
| TG median views | 874 | 399 | mi.university · 5 406 | 22/71 |
| Telegram positive reactions share | 87.58% | 95.65% | akademiyaotkritiy.ru · 100.00% | 52/71 |
Dzen
1 of 1 above median
Platform page
zen.yandex.ru/id/6230579e113ba41915400234
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 581 | 524 | postupi.online · 15 330 | 10/24 |