optovka1.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | No | 95 | 16% |
| Odnoklassniki | Yes | 12 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | No | 40 | 7% |
| RUTUBE | No | 36 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 219 | 651 | new.claustrophobia.com · 60 035 | 72/186 |
| Publication rate | 0.96 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 11/91 |
| IR (by views) | 4.02% | 2.46% | lucido.eu · 64.26% | 21/78 |
| LR (by views) | 4.02% | 2.33% | lucido.eu · 64.15% | 18/76 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 26 | 12 | alta-profil.ru · 44 | 4/12 |
| OK likes (period) | 1 | 4 | alta-profil.ru · 132 | 10/10 |