ormatek.com — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | Yes | 5 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 117 937 | 1 464 | ormatek.com · 117 937 | 1/64 |
| Publication rate | 0.61 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 15/34 |
| IR (by views) | 2.13% | 2.19% | энвио.рф · 22.44% | 17/31 |
| LR (by views) | 1.36% | 2.06% | amelistudio.com · 17.82% | 22/31 |
| Total VK video views | 9 032 | 1 748 | doncotton26.com · 37 802 | 7/22 |
| Total VK video comments | 29 | 4 | энвио.рф · 63 | 2/9 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 550 | 524 | verinson.ru · 11 300 | 5/41 |
| Publication rate | 0.7 posts/day | 0.57 / day | perina-peroni.ru · 3.11 / day | 16/33 |
| TG VR (median) | 17.38% | 24.77% | elitkaufen.ru · 134.19% | 25/33 |
| IR (by views) | 2.77% | 2.43% | trial-market.ru · 65.29% | 2/4 |
| TG median views | 617 | 192 | morpheusbed.ru · 1 340 | 3/33 |
| Telegram positive reactions share | 98.31% | 98.73% | elbikstudio.ru · 100.00% | 16/30 |
Odnoklassniki
2 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 12 | 10 | perina-peroni.ru · 18 | 2/6 |
| OK likes (period) | 26 | 21 | perina-peroni.ru · 52 | 2/5 |
| OK reposts (period) | 1 | 7 | smart-textile.ru · 13 | 2/2 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 019 | 214 | ormatek.com · 2 019 | 1/14 |
| Publication rate | 0.32 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 6/11 |
| Dzen VR (median) | 0.74% | 3.29% | verinson.ru · 112.65% | 7/8 |
| Dzen ER (median) | 0.05% | 0.15% | postelka37.com · 6.67% | 5/5 |
| IR (by views) | 2.29% | 2.52% | hozyindachi.ru · 11.11% | 4/6 |
| LR (by views) | 2.06% | 2.06% | postelka37.com · 10.96% | 3/5 |