ortotrend.ru — comparison by category
Benchmark scope: Психология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 44 | 40% |
| Telegram | Yes | 29 | 26% |
| Odnoklassniki | No | 3 | 3% |
| Dzen | No | 14 | 13% |
| RUTUBE | No | 4 | 4% |
Common gaps: Odnoklassniki , Dzen , RUTUBE
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 796 | 2 430 | uspokoin.ru · 125 846 | 11/42 |
| Publication rate | 0.89 posts/day | 0.32 / day | balt-star.ru · 3.64 / day | 6/29 |
| IR (by views) | 1.43% | 1.85% | viktorsappro.turbo.site · 7.20% | 17/26 |
| LR (by views) | 0.98% | 1.47% | psycho-practic.ru · 6.11% | 19/26 |
| Total VK video views | 1 016 | 2 742 | uspokoin.ru · 140 872 | 12/18 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 612 | 422 | ecopsy.ru · 14 300 | 12/30 |
| Publication rate | 0.44 posts/day | 0.81 / day | romazova-maria.ru · 9.61 / day | 21/28 |
| TG VR (median) | 25.49% | 29.10% | evsharunova.ru · 80.00% | 17/28 |
| TG median views | 156 | 112 | rescueremedy.ru · 1 110 | 10/28 |
| Telegram positive reactions share | 100.00% | 99.69% | altera-vita.ru · 100.00% | 10/28 |